“Bafana Bafana” Cost South Africa FA 5,000,000 Rand

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Written By Chris Azzopardi

Every national team has a nickname used lovingly by the fans. We in America have the Yanks. Brazil are the “Seleção,” the “Selection.” The Netherlands are known as the “Oranje,” a tribute to the royal family. England are “those overpaid useless bastards” or occasionally, the “Three Lions.”

At last summer’s World Cup, everyone knew the gracious hosts by the affectionate moniker “Bafana Bafana” (“the boys, the boys”). It may seem strange, but at the time, the South African Football Association didn’t even own the trademark to the name. Well, now they do. And it cost them.

After a legal struggle stretching back almost two decades, the SAFA has agreed to purchase the name from Stanton Woodrush, the company that held the trademark on the name for use in apparel, headwear, and footwear.

The price? A cool five million Rand. Which in money you’re more familiar with, comes to just under $726,000. That works out to $363,000 per “Bafana.”

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