When Major League Soccer signed up NBC as a national broadcast partner, they probably didn’t expect so much crossover between soccer and the Peacock’s lineup of new TV dramas. In addition to Revolution—which is somehow not the story of Gillette Stadium losing all power and Shalrie Joseph returning to lead the soccer team in a desperate bid for survival—the network has a new show called “Chicago Fire.” The cross-promotional opportunity is just too good to pass up.
Chicago Fire (the show) star Eamonn Walker will be at the Chicago Fire’s match against the Philadelphia Union tomorrow night to participate in the coin toss. Then, after the game, the club will show the series debut of the firefighter drama on the stadium big screen. Because after you watch your team battle for their playoff lives for 90 minutes, what you really want to do is sit still and watch a TV show on a jumbotron.
NBC worked with local groups to provide tickets to the match to firefighters and rescue workers. So maybe they’d be interested.
The New England Revolution host the Chicago Fire on October 20th in the penultimate regular season game for both teams. Sounds like a perfect opportunity to double down on the cross-promotion. Revolution (the show) stars could team with Revolution (the team) stars to take on Chicago Fire (the show) stars and Chicago Fire (the team) stars in a mini game at halftime or something.
At the very least, Revolution stars could talk about being in an environment where there’s no energy and hope is in short supply. And then the stars of the TV show could say something, too.
Source: Chicago Tribune