Despite controversy, the Nike Miyashita Cup in Tokyo Goes On

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Written By Chris Azzopardi

Last week, the controversial Nike Park hosted its first ever Nike Miyashita Cup. The event invited local Japanese brands and retailers to participate in a small-sided futsal tournament. Several notable Japanese entities did battle including retailer BEAMS, sneaker retailer’s atmos and mita, skate lifestyle brand NITRAID and the eventual winners, SOPH (who spans uniform experiment, SOPHNET. and F.C.R.B.).

Following the tournament, the event moved to a new pop-up space dubbed STADIO55 which celebrated the finer Italian traditions of the game.

Given the energy rationing going on throughout Japan, the event was made possible thanks to solar panels which collected the necessary power in the week before the tournament’s start.

A little background on the controversial venue: Miyashita Park was originally public space in which many homeless set-up shop. This was until Nike bought the naming rights, in the hope of turfing them out and revamping it with a skatepark, cafe and football pitch.


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