Derrick Rose running along the river lake in Chicago. Lionel Messi training in the catacombs of a stadium in Buenos Aires. David Beckham sprinting along the Thames in London. Some people in Moscow I’m not familiar with. And…Katy Perry with her purple hair having a laugh on her jog down Venice Beach. I don’t understand you, adidas.
I’m not going to go to that dark place that makes me wonder if an American soccer player might have made this ad (I don’t even know if there’s an American in the adidas soccer stable) if the U.S. had managed not to set fire to themselves in the CONCACAF Olympic qualification tournament. Oh, too late.
The spot is for a new line of running shoe by adidas called “ClimaCool” that is “ultra-breathable and fashion-forward” and “features 360-degree ventilation to keep feet cool and dry for maximum comfort during warmer spring and summer workouts.”