Hope Solo and Landon Donovan on the #KobeSystem

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Written By Chris Azzopardi

Nike’s latest basketball shoe, the Kobe VII Supreme, offered an interesting modular approach to creating the perfect basketball experience. But we’re not here to talk hoop shoes. We’re here to talk about the massive campaign surrounding the shoe, which has brought out virtually every high profile English speaking Nike sponsored personality andother high profile heads to push the #KobeSystem. Disguised as a tongue-in-check scam of sorts, it’s worth the minute or so watch.

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