Leftloft’s English-Inspired Inter Milan Poster Designs

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Written By Chris Azzopardi

Inter Milan and Italian design company Leftloft embarked on a special poster campaign dubbed “Ci Vediamo a Sansiro,” which roughly translates into “We’ll see you at San Siro.” A project that came about as a by-product of Leftloft’s relationship with Inter owners, the Moratti family, the posters have retro inspirations derived from post-war period English posters.

It’s an interesting reference point to say the least. The whole purpose of the campaign—which revolves around Inter’s iconic stripes and vivid black & white imagery—was to help improve the Serie A’s dwindling attendance records. Furthermore, Leftloft also took charge of Inter’s shop branding including bags and in-store installations.

Source: Creative Review

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