As glimpsed in the video above and seen in its full glory below, Lionel Messi has made the metamorphosis from simple human being to a full-blown brand, complete with his very own superhero-esque logo to slap on Lionel Messi approved merchandise, available at all fine sporting goods retailers. And it puts him in very impressive company.
This is Messi’s new logo:
Cristiano Ronaldo has this CR7 logo for his Lisbon-based clothing store:
Pele’s brand is represented by his iconic signature:
David Beckham, meanwhile has two logos, one for his adidas line, and another for his fragrance. Because of course he does, he’s David Beckham.