Manchester United’s sponsorship deal with American car maker Chevrolet has a rocky past. Originally a branding deal worth $600 million that resulted in the company firing the man responsible, the Chevy-United marriage is now a shirt sponsorship (starting in 2014/15) with some extras thrown in. One of those extras is free cars for the United players, who got their picks at the training ground yesterday.
Wayne Rooney and David De Gea are looking thrilled.
Prepare for platitudes and execu-speak!
“Our Chevrolet portfolio has given the Manchester staff and players a wide choice to suit their lifestyle, be it a Captiva, the extended range electric Volt or the iconic Camaro and Corvette,” said Alan Batey, General Motors vice president, Sales, Service and Global Marketing. “It is great to see that Manchester United is now in the driving seat, both in terms of the league and our cars.”
AH! I GET IT!
Robin Van Persie, who opted for the Captiva, said: “I have two children, so this car is really good for me – it’s a family car. It looks very nice, it’s a good car.” The 29-year-old is a recent arrival to Manchester United, but has already made a huge impact and is the Premier League current top scorer with 18 goals to his name.
Footballers love family cars.
he 400-hp plus Chevrolet Camaro and top of the line Chevrolet Corvette were the preferred choice for talismanic forward Wayne Rooney, defender Patrice Evra, midfielder Michael Carrick and Mexican goal scorer Javier Hernandez.
Wayne Rooney was pleased with his Camaro Convertible: “It’s great, it obviously looks great and I’m excited to drive it. I think when I saw them all together this was the one that suited me best, it looks nice and will drive well too. I chose a manual as I think it’s great to get full use from a sports car.”
Patrice Evra opted for the Camaro Coupe: “I like the shape of the car, it’s fantastic. I just had my first drive and I was really surprised, it drives well and you can feel it’s really powerful, I’m very happy.”
Michael Carrick was pleased to get back behind the wheel of a sports car with his Corvette GS: “I used to have a Dodge Viper but haven’t had a sports car for a while so this is a great opportunity for me. When I got the chance to have this Corvette I snapped their hand off!”
Javier Hernandez’ choice of Corvette as his chosen model was down to size: “I looked at the Camaro and the Corvette, but this is not too big, like me, we are quite similar!” he said, “It’s a very good car and I am very happy Chevrolet offered this to me.”
Except for those guys.
There was an electric car on offer, the Chevy Volt, but only two players went for green over gas. Midfielder Nick Powell and keeper Sam Johnstone. Okay then.
Images ©General Motors