Messi, Rooney, Nani, Xavi, Giggs and Chicarito All Go Pop Art

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Written By Chris Azzopardi

Turkish Airlines has one impressive sponsor profile: two world’s soccer elite in Barcelona and Manchester United, tennis star Carol Wozniacki, and NBA favorite Kobe Bryant. For a new campaign, the airline company taps New York-based artist Craig Redman to create a series of dynamic and ultimately colorful portraits in some works that SCREAMS pop art. Five players from each team were chosen, with some wildcards thrown in with Kobe Bryant and Carol Wozniacki.

After undergoing their artistic treatment, not every likeness is instantly recognizable, so the list goes as so: Iniesta, Puyol, Pique, Messi, Xavi, Chicarito, Nani, Ferdinand, Giggs and Rooney.

As part of the campaign, special posters individually colored by the respective players will also be auctioned off to benefit various organizations such as the Manchester United Foundation and the FC Barcelona Foundation. A world tour is also in the works for Instanbul, Barcelona, Manchester United, London, New York, Cape town, Bangkok, Dubai, Australia and parts of China.

You can find out more info at the official site where Customize A Portrait and Augmented Reality Mask features are soon to launch.

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