Nike Get Extra Detail Orientated In Brazil’s New Kit

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Written By Chris Azzopardi

As a long time endorser of Brazil’s national team kits, we’ve seen a handful of iterations come through the ranks but none as detailed as these 2012 iterations. Every Brazil kit has followed a similar historically-driven approach to design based on yellow kits and blue shorts. Not having the ability to alter the colors like a club kit may make it a bit tough but Nike and the kit designers do a good job of making their mark through a substantial set of details.

Inspired by “The Brazilian Way” known as Jeitinho Brasileiro, the kits first and foremost feature recycled polyester totaling an average of 13 recycled bottles per kit. A v-neck collar features a thick green stripe along the sleeves in which the underside features the slogan “Born to Play Football” (Nascido Para Jogar Futebol) in Pichacao-style graffiti.

The inside of the neck features artwork by Brazilian artist Don Torelly whicn includes references to the Southern Cross constellation seen over Rio de Janeiro within the soccer association’s crest. Despite all the symbolic elements, the kit is 23% lighter than previous versions with Nike’s signature Dri-FIT technology with laser-cut ventilation.

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