Quiet British Accent Is Victorian Ethos With Modern Design

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Written By Chris Azzopardi

The early days of organized football call to mind the young men of England’s gentry and upper middle class, educated at Eton, Harrow and the like before going off to Oxbridge, the army, and the civil service, sure of their place in society and their country’s pre-eminence on the global stage. They were amateurs, to a man. They played football for the love of the game, the competition, the camaraderie, and the glory. That’s the spirit being invoked by new football design brand Quiet British Accent.

As a new century dawned, a new world order was on the wax, and football was no exception. Power passed from amateur sides like Old Etonians, Wanderers, and The Royal Engineers to newly professional teams like Blackburn Rovers, Sheffield United, and West Bromwich Albion. These new professional sides became the bedrock of the English League system which eventually produced the modern Premier League.

Quiet British Accent’s first design project attempts to marry the spirit of those bygone days with the bold, modern styling. The plain white shirts echo the simple kits of the early public school sides, while the monochrome lettering is decidedly contemporary, more at home on an indie rock poster than on the chest of C.B. Fry.

From their press release:

‘The Last Amateur’ refers to Bernard Joy, the last amateur footballer to play for England.

The ‘Every Artist’ print refers to a quote from Emerson, used in 1959 by football writer Norman Ackland to illustrate that, if professional football is regarded as an art-form, then “every artist was first an amateur”.

QBA is not holding up amateurism as better way, just a different way. They leave it up to individuals to add their own meaning.

Whilst there are plenty of obvious contrasts between today’s professional footballers and the original amateurs, the two sets of players were/are ultimately both very wealthy and, largely, untouchable.

For more, check out their website.

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