SiriusXM Is Launching A Soccer Channel In America

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Written By Chris Azzopardi

There’s more soccer on TV in the United States than any one man could hope to consume (unless you want to end up like this guy). The radio, however, is a different story. Soccer talk on American radio, both terrestrial and satellite version, has always been spotty. SiriusXM is taking the first step towards rectifying that with a 24/7 soccer channel that will cover leagues both foreign and domestic.

From the New York Times Goal blog:

SiriusXM, the subscriber-based satellite radio company, has designs on rectifying one of the missing links to soccer coverage when it begins its SiriusXM FC channel at 7 a.m. Eastern on Monday with “The Football Show.” It will be soccer 24 hours a day, 365 days a year.

“It’s definitely a natural evolution; from the beginning we’ve always been soccer fans here,” said Scott Greenstein, the SiriusXM president and chief content officer. He added: “We really don’t compete with TV. The majority of our listeners are still in their cars, though there is a growing audience on iPads, etc. But in the car it’s a captive audience to the radio. If you’re in your car, this is the best thing to stay in touch.”

Until now, efforts to fill the in-the-car void have been left to new technology solutions like NASN Radio, an independent 24/7 channel available though services like Stitcher and TuneIn.

SiriusXM FC (FC is now officially the most cliched name for content channels revolving around soccer. Hi, ESPNFC) launches Monday with “The Football Show” leading off. The channel will utilize third-party produced shows like MLSSoccer.com’s “Extra Time” and TalkSport out of England to fill time. The channel also includes live game commentary from the UEFA Champions League, Premier League, and MLS. In a first, SiriusXM FC will broadcast MLS playoff games starting this season.

Interactivity is the ultimate goal.

“People like talking to true experts, and the call-ins are integral to getting into the lifestyle and flavor of sports, especially soccer,” Greenstein said. “Any time you want to talk soccer, this is it. Imagine calling the FAN” — all sports radio WFAN in New York — “and wanting to talk Red Bulls. That’s just not happening. Now those people have a channel.”

Technically, it is happening*, but SiriusXM FC is still a step in the right direction.

*In the interest of full disclosure, I should mention that I co-host a show that take live calls. So yeah.

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