At a big todo today in New York City (with KCKRS in attendance), adidas announced a partnership with MLS called “Smart Soccer” that will “revolutionize” the game by providing “real time data” about how “players” are performing on the “pitch.” Or something with fewer quotes.
Essentially, the Smart Soccer is adidas’ miCoach tracking on a grand scale. When the #smartsoccer tag took off on Twitter, the denizens of that sphere decide to give their own two cents about what #smartsoccer might be. Here are some of our favorites.
Hey, England! We’re stealing your sport & making it smarter. You can keep the name, though. #smartsoccer
— Christopher Smith (@UprDec) July 19, 2012
Acting super weird so the other team is scared of you. #smartsoccer
— Morgan Callwood (@MC_haammmer) July 19, 2012
#smartsoccer if somebody pushes you in the box fall. Pk
— HORACIO AVILEZ (@H_Avilez) July 19, 2012
— Jason Poon (@poonjason) July 19, 2012
all players now required to yell out “ow that smarts” after a foul #smartsoccer
— Matt B. (@Boco_T) July 19, 2012
Adidas micoach has GPS tracker in it so if players don’t take their shirts off upon going home, you can stalk them. #smartsoccer
— Kelly (@KellyDavitt) July 19, 2012
“the backline is looking pretty ragged. open up the #smartsoccer app and set their speed to ’11′. make sure bluetooth is on, too”
— Brian B. (@solardrum) July 19, 2012