Each World Cup cycle has a few happenings along that way that serve as guideposts to the time left until the next explosion of orgiastic revelry and football that is the world’s biggest sporting event. One of those happenings is the announcement of the World Cup mascot, an invariably creepy thing meant to invoke the spirit of the country where the tourney is being held, or something. Today, the Brazil 2014 mascot is here, and it’s an armadillo. Specifically it’s a three-banded armadillo with no name.
Organizers are letting fans pick the name for this armadillo from three choices: Amijubi, Fuleco or Zuzeco. The armadillo has an official theme song and was introduced by Ronaldo on national television with the really weird skit above.
The three-banded armadillo is a threatened species native to Brazil that is one of only two types of armadillo that can roll into a ball.
Full story: World Football Insider