The Official Euro 2012 Anthem Is a Bouncy Reggae Remix of a Song Called ‘Endless Summer’

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Written By Chris Azzopardi

It seems counter-intuitive to make a reggae-remixed jam the official song of a tournament taking place in the middle of whiter-than-white central/eastern Europe, but these things don’t always make sense. The song, by German pop singer Oceana, is nice enough; it certainly has the party vibe UEFA is promoting for the tournament in Poland and Ukraine.

“Endless Summer” being the official song for the European Championships is kind of a big deal for Oceana. Per Billboard:

The high-profile synch means that “Endless Summer” will feature prominently on all internationally syndicated television coverage of the event, which takes place every four years and will be staged this summer in Poland and Ukraine, June 8 to July 1. In addition to the song being placed on the opening and closing credits of all televised Euro 2012 matches, Oceana will perform “Endless Summer” at the July 1 final, held at the Olympic Stadium, Kiev. According to the Union of European Football Associations (UEFA), Euro 2008 was broadcast around the world to a cumulative global TV audience of 6.6 billion viewers.

Who are the people responsible for getting “Endless Summer” chosen as the official Euro song, you are probably not wondering? German label Embassy of Music, formerly called Ministry of Sound. The company has successfully pitched official songs for three major tourneys on European soil: the 2006 World Cup in Germany, Euro 2008 in Austria and Switzerland, and now this year’s Euro competition in Poland and Ukraine.

In 2008, the officially official Euro song (there always seem to be two “official” songs, for some reason, like with South Africa 2010, where both Shakira’s “Waka Waka” and K’Naan’s “Wavin’ Flag” were “official” – honestly, we don’t care enough to research why that is) was something called “Feel the Rush” by Shaggy (yes, Shaggy), and it was very terrible:

There was also a song called “Can You Hear Me?” by Enrique Iglesias that comes up in a Google search for “Euro 2008 official song”, but it’s the Shaggy song that the Embassy of Music promoted. That doesn’t really have anything to do with anything, except to illustrate that the world of official soccer tournament songs is murky and dumb.

Congrats to Oceana, for whom this will no doubt be a massive career boost.

Von Loehneyson says that the fact that Oceana is not currently a big international star helped land her the Euro 2012 synch. “Big advertising companies or big brands always say: ‘We need a Robbie Williams or Madonna’,” he explains. “But they are never around to do any promotion. They just sit at home and count their money, and you need them [available for the] approval process. So our approach is more that we need the right song and the artist has to fit too. It’s not so important that the artist is big. It’s more important that the song fits its purpose,” he continues.

Seems a little precious for picking a pop song to go with a football tournament, which is a little like picking a wine to go with your drapes, but okay.

I be jammin’.

Source: Billboard

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